New Pinergy SolarElectric installation one of the first with approved export connection to the grid

Finlay Motor Group, the Ford dealership based in Naas, Co. Kildare, in partnership with Pinergy SolarElectric, has become one of the country’s first commercial sites to be granted an energy export connection to the grid through the newly established ESB Networks Mini Generation process.

Pinergy SolarElectric, Ireland’s leading solar PV business, has installed 60 kWp of solar PV on the roof of the Finlay Motor Group dealership and has made one of the first NC7 export connections in Ireland which will now enable them to take advantage of the Micro-generation Support Scheme (MSS).

The granting of the export connection to Finlay Motor Group is a significant first step in creating opportunities for commercial property owners across Ireland to reduce their need for energy from the grid and create opportunities to export & sell their excess energy. Export connections are commonplace in many other European countries. This is a key strategy of the Government’s Climate Action Plan as Ireland looks to build a more diversified approach to renewables.

Many other commercial properties and businesses are now set to follow Finlay Motor Group to take advantage of self-generation solar energy technology and the Government support scheme to encourage additional & localised renewable energy sources to feed into our national grid.

The demand for Solar PV has risen significantly so far in 2022, accelerated by increasing energy costs. Rising costs are prompting businesses to look for more cost-efficient energy solutions that ensure the security of supply. Solar PV creates the opportunity for domestic, agricultural and commercial businesses to take the first steps towards investment in renewable technologies.

Contributing to the increased interest in Solar PV is the Mini generation Scheme (MSS) which will enable properties with installations of up to 50 kVa to sell excess electricity back to the grid.

Speaking about the Solar PV installation, Gary Finlay, Dealer Principal at Finlay Motor Group said, “We are very excited to finally have Solar PV installed on the roof of our building here in Naas as it marks a big step in our sustainability journey utilising renewable energy. Like most businesses across the country, we are really seeing the impacts that rising energy costs are having on our business. This investment in Solar PV, installed by Pinergy SolarElectric, will allow us to benefit from lower energy costs, security of energy supply and eventually earn an income from our excess energy. For us, it just makes really good business sense to make this investment in our future. The installation of these Solar Panels is the next step in our overall environmental strategy.  Previously we completed a project to replace every bulb on our site to low energy LED units. We also have a very robust recycling strategy and are currently looking at a project to harvest rainwater from our very large roof area.”

In addition to the financial incentives, Pinergy SolarElectric is seeing many of their commercial clients choosing Solar PV to support their ESG strategy, meet their sustainability targets and report on their ESG achievements.

Michael Norton, Head of Commercial Sales at Pinergy SolarElectric commented: “We are experiencing growing demand for our Solar PV offering from commercial clients. The introduction of the Mini-generation Support Scheme earlier this year is really encouraging businesses & farms to invest in this technology. It is great to see Finlay Motor Group taking the step to switch to renewable energy and play their part in Ireland’s energy transition. At Pinergy SolarElectric we want to empower and enable more businesses, and homes, across the country to generate their own electricity, get paid for any excess supply and reduce energy waste.”

Pinergy SolarElectric appoints Dick Meaney as Agri Sales Manager

Pinergy SolarElectric has today announced the appointment of Dick Meaney as its new Agricultural Sales Manager. Dick’s role will focus on driving national sales in the agricultural division to match the growth ambitions of Pinergy SolarElectric.


In his new role, Dick will be supporting farmers to become more sustainable in the long term by embracing renewable technologies through Solar PV, helping them to reduce their carbon footprint at farm level while simultaneously enabling them to reduce energy costs on the farm.


Rising energy costs and sustainability targets are two major challenges in the farming sector currently. Dick will work with farmers to help them overcome those challenges in a way that aligns with Pinergy’s wider vision for a sustainable energy future for Ireland. Dick’s core areas of responsibility will be advising farmers across the country on their renewable and microgeneration strategy, whilst supporting them with their broader sustainability challenges particularly in managing agricultural emissions.


Speaking about the new appointment, Michael Norton Head of Commercial Sales at Pinergy SolarElectric said, “We are excited to welcome Dick to the role of Agricultural Sales Manager here at Pinergy SolarElectric. Dick comes to us with a wealth of experience working in the agriculture and renewables sector. We are looking forward to building a new future for the agri-solar energy market where farmers can reap the long-term benefits of solar energy including generating their own energy 365 days a year as well as earning revenue from any excess solar energy generated with suppliers like Pinergy”

Commenting on his appointment, Dick Meaney said “I’m really looking forward to working with the team at Pinergy SolarElectric to help farmers across Ireland think differently about their renewable energy needs. With 2030 climate targets coming into sharp focus, there is a lot that the sector can do and should be doing. The ESB Networks Mini Gen pilot to pay site owners for excess energy in 150 sites is very welcome for the Agri sector and we hope will be opened to many more sites very soon as demand is significant from the farmers that we talk to”


Prior to joining Pinergy Solar Electric Dick worked in a number of positions which included Development Officer for the LEADER Programme at Carlow County Development Partnership, Assistant Manager at New Ross/Waterford Livestock Mart Ltd., Capita Customer Solutions- Quality Assurance Auditor for Bord Bia and Forestry Services Ltd-Agent for Lightsource Renewable Developments Ltd.


Dick is originally from Kilkenny and qualified with a Bachelor of Ag Sc in Rural Development from University College Dublin.

Pinergy SolarElectric appoints Michael Norton as Head of Commercial Sales

Pinergy Solar Electric has today announced the appointment of Michael Norton as Head of Commercial Sales. This new appointment will see Michael develop and lead the implementation of a commercial sales strategy in line with the growth ambitions of Pinergy Solar Electric. This appointment builds on Pinergy’s commitment to growing their solar offering following the acquisition of Solar Electric last year.


In this new role, Michael will build and lead a best-in-class technical commercial sales team on a national basis for Pinergy Solar Electric and harness the synergies within the broader Pinergy vision. Michael’s aim is to create a dynamic and purpose driven commercial sales team within Pinergy Solar Electric to support the commercial and industrial sectors in Ireland in achieving their ambitious sustainability goals.


Michael’s core areas of expertise are Solar PV, Business Development, Battery Storage and Renewable Energy. Since starting his career in solar PV back in 2009, Michael has participated in and observed the global shift to renewable energy.


Speaking about the new appointment, Ronan Power Interim General Manager at Pinergy Solar Electric said: “Michael’s experience in Solar PV combined with his business development and broader energy experience means he is well positioned to lead the commercial sales team for Pinergy SolarElectric. We are at a tipping point here in Ireland, where real actions are taking place on the ground and our economy is starting to turn to renewable energy rapidly. Michael is passionate about bringing the economic and environmental benefits of Solar PV and storage to public sector, hospitality, industrial, logistics, manufacturing, retail and agri sectors across the country which really makes him the ideal person for this job.”

Commenting on his appointment, Michael Norton said “I’m delighted to come back to Pinergy SolarElectric in a new development and leadership role.  We are well positioned to meet the demand of both our current and future clients as they look to develop their own sustainable energy future whilst helping them to deliver on their ESG policies & programmes. There has never been a better time to invest in a solar energy future.”


Pinergy recently announced a Clean Export Guarantee (CEG) tariff for eligible customers selling their excess solar energy back to Pinergy. Pinergy’s new MicroGen Plan will see it pay 13.5c per kWh for any excess electricity generated for commercial and domestic customers during 2022 who sign up to the plan and who are on a Pinergy electricity supply contract.


Prior to joining Pinergy Solar Electric, Michael held the position of Industrial & Commercial Sales Engineer at Gas Networks Ireland. Prior to that he was the Commercial Design & Sales Manager at Solar Electric.


Michael is originally from Kilkenny and holds an MSc in Renewable Energy from the University of Oldenburg, Germany and a BSc in Analytical Science from Dublin City University.

Pinergy announces new Micro-generation offering

  • 42% of businesses say ‘yes’ to investing in solar panels if they can sell excess electricity
  • Pinergy to play its part with a new MicroGen offering where micro-generating businesses, homes & farms can sell their excess energy back to Pinergy for 13.5c per kWh

New independent research conducted on behalf of clean energy supplier Pinergy, by iReach, has indicated that 42 per cent of businesses will seriously consider investing in solar panel installations if they can sell excess electricity to the national energy grid. Pinergy has announced today a Clean Export Guarantee (CEG) tariff* of 13.5c per kWh, for eligible customers selling their excess solar energy back to Pinergy.

The iReach survey of 200 businesses nationwide has highlighted that over 66 per cent of businesses are now planning to take positive action in 2022 so they are more ‘sustainability focused’.  The research also indicated that for 66 per cent of respondents, the need for businesses to play their part in a sustainable future was the top motivating factor for wanting to make sustainable changes.   This was followed by the desire to ‘make the business look good’ (47 per cent) and ‘responding to customer demands’ (42 per cent).

In response, Pinergy is ramping up its service offerings and capabilities to support the growing demand from businesses, homes and farms looking to avail of the economic and environmental benefits of Solar PV panel installations.

Having last year acquired Solar Electric, Ireland’s leading solar PV business, Pinergy is now re-branding the solar energy business to become known as ‘Pinergy SolarElectric’ and thereby strengthening its alignment within the enlarged Pinergy business.  To add further capacity and resources, Wexford-based Pinergy SolarElectric has created 10 new business development roles across the country.

Today’s Pinergy announcement comes ahead of what is expected to be a year of great opportunity for micro-generation and particularly for solar, in the energy market.

The rise in demand for solar energy comes as no surprise as the energy market continues to grapple with supply concerns and rising energy prices as it did throughout 2021. According to this new research, the cost associated with installing solar panels is the biggest barrier for businesses investing in solar, cited by six in 10 companies.

However, the cost associated with installing solar panels is now set to become more attractive due to the availability of generous SEAI grants and initiatives like the Pinergy Micro-Gen Plan under the Microgeneration Support Scheme. Solar energy can give businesses and individuals control over their energy supply and costs while empowering them to reduce their environmental impact.

Commenting on this latest development for Pinergy, Enda Gunnell, chief executive at the company said: “Ireland has committed itself to significant environmental targets and at Pinergy we believe solar energy will play a critical role in enabling us to achieve these targets.

“The introduction of the Micro-generation Support Scheme will play a vital role in Ireland’s energy transition. The Micro-generation Support Scheme coupled with revised SEAI grants will create a fantastic opportunity for individuals and businesses and will really incentivise people to invest in Solar PV panels in 2022.”

He continued: “We are seeing a clear shift in people’s mindsets in term of solar energy and taking control of their own needs through micro-generation. We believe the future will see even more demand for renewable energy generated locally which will bring us closer to achieving a more sustainable energy future for Ireland.”

Pinergy is seeing demand growing for micro-generation projects, particularly solar, from businesses, homes and farms already this year. The demand is caused by a number of factors such as, inflated energy pricing from the grid, a range of generous incentives such as SEAI grants and capital allowances, concerns about security of supply, a desire to enhance reputation in terms of sustainability and businesses looking to enhance their ESG reporting.

Pinergy’s new MicroGen Plan will see it pay 13.5c per kWh for any excess electricity generated for commercial and domestic customers during 2022 who sign up to the plan and who are on a Pinergy electricity supply contract.

“At Pinergy, it is our hope that these latest developments in our solar offering will empower 1,000s of businesses and homes to generate their own electricity and get paid for any supply they don’t use, thus reducing energy waste whilst getting paid for it” said Gunnell.

He added: “We are delighted to see a growing demand for more sustainable energy solutions. At Pinergy, we are committed to providing a range of energy solutions to our customers and we believe, working together, Pinergy and Pinergy SolarElectric can create a more sustainable energy future for all.”


*The Clean Export Guarantee (CEG) tariff represents the first phase of a comprehensive enabling framework for micro-and small-scale generators in Ireland.  It will allow them receive remuneration from their electricity supplier for all excess renewable electricity exported to the grid.

Think Solar in 2022

In 2022, Solar Energy will become more and more popular amongst Homes and Business owners as a means of making their own electricity every day. Electricity generated from the technology itself is free and it works all over the world including Ireland. We are forecasting a significant increase in demand this year due to carbon reduction targets combined with high energy prices. The energy transition is happening and Solar PV can help business owners all over Ireland reach their sustainability goals.

With electricity prices increasing across Europe, many homeowners and businesses are making the change to generate their own clean, renewable electricity by installing Solar panels on any roof space that they may have.

What is Solar Power?

By capturing sunlight, Solar Panels can generate electricity using the photovoltaic (PV) effect. This electricity can be used across your home or business. Solar Panels are made of silicon semiconductor solar cells that convert light into electricity. The solar cells are protected by a glass cover.

When light from the Sun hits the Solar PV panels an electrical current is created. This Direct Current (DC) needs to be converted to Alternating Current (AC) by a second key piece of equipment called an Inverter.

The energy generated can be used to power your business in a sustainable and cost effective way.

How much electricity can we make?

Depending on the size of your roof and its orientation, you could generate a little or a lot. You could meet some of your needs or in some cases all of your needs. It is best to connect your Solar installation to the Grid to sell any excess electricity

Many Solar Panel users choose to also install an energy storage solution such as a Battery. This is not a typical AA or AAA battery, but a very clever piece of technology that can store energy as it is generated and make sure it is kept for when you need it most. We work with a range of Battery suppliers  and used the latest technology to future proof your business so that it is ready to participate in new electricity and grid services markets.

You should also ensure that your Solar Panel installation is connected to the Grid as you will still need to be connected to the Grid to purchase energy from Suppliers like Pinergy. We will buy electricity from customers who generate excess energy from Solar or Wind power under the recently announced Microgeneration Support Scheme (MSS)



How long do Solar Panels last?

Solar Panels typically maintain their efficiency for at least 25 years meaning that after you have paid for the initial investment you are generating free electricity for the remaining period.

Do Solar Panels Work on Cloudy and Rainy Days? 

The answer is yes, they work 365 days a year, even in Ireland. They generate more electricity in the summer months when the sun is stronger, and daylight is longer. However, even in December and January when daylight hours are their shortest, Solar PV systems continue to generate energy.

Are there any Government Incentives for Solar Energy in Ireland?

Yes, there are a range of generous incentives in place to support the expansion of Solar across Ireland. These include SEAI Grants for both Businesses and Homes and Capital Allowances for Businesses.  You can now also sell excess electricity back to the grid for the first time.

How much does it cost?

Every property is unique and an installation needs to be planned for. However, the investment that you make into your sustainable energy future will likely pay for itself in a few years, meaning you will benefit in the long term by generating free electricity every day for many years.

What are the benefits for your business?

  • Protect your business from rising energy costs
  • Reduce your operating costs
  • Attractive Return on Investment
  • Enhance the ESG credentials and Future Proof your business
  • Funding & Grants available
  • Lower your tax bill
  • Sell excess electricity and create an additional revenue stream


Michael Norton

Head of Commercial Sales

Pinergy acquires Solar Electric, Ireland’s leading Solar PV business

Pinergy, the smart energy supply & solutions business has today announced that it has acquired Solar Electric, Ireland’s leading designer and installer of solar renewables and energy storage systems. Established in 2012 and based in Killanne, Enniscorthy, Co. Wexford, Solar Electric has been at the forefront of the emerging micro-generation sector in Ireland and is now seeing strong growth and demand for its services as more businesses and homes seek to generate their own electricity.

Shortly, we will see the introduction of “export” tariffs in Ireland for the first time, which means that homes & businesses with Solar PV installations will be able to sell any excess electricity back to licensed energy suppliers like Pinergy. The Irish Solar Energy sector is expected to grow significantly over the next decade as Government policy and the Electricity infrastructure will aim to deliver on our 2030 climate targets.

Commenting on this latest development for Pinergy, Enda Gunnell, chief executive at the company said: “This investment significantly builds on the working relationship we have had in place with Solar Electric since 2017.  We see great opportunity in the Solar PV & Energy storage sector where we can help our clients to self-generate, store, use or sell onward the energy that they do not use. Thus, treating energy as a resource, not a commodity.” 

According to Gunnell: “With Ireland’s Climate Action Bill now passed and commitments on targets to have the country achieve net zero emissions by 2050, there will clearly need to be an acceleration in the Solar PV estate across Ireland as part of our renewable energy mix.  In addition, the rollout of the Microgeneration Support Scheme, when launched, will play a vital role in the energy transition, encouraging businesses and communities to generate their own energy and sell excess renewable energy into the national grid.  Our acquisition of Solar Electric will empower our customers to better optimise their energy needs from either the Grid or via Solar generation. We very much look forward to working more closely with the team at Solar Electric to better serve our customers so they can all play their part in a sustainable energy future.”

Tom Foley, Founder of Solar Electric said: “Pinergy’s investment in our business is a real vote of confidence in the Solar Electric story. Both Pinergy and Solar Electric are looking at energy generation, supply and consumption in new and innovative ways. The latest technology together with clarity and insights mean our clients are in total control of their energy needs.  I am very confident that our combined offering and expertise will further enhance our already ambitious growth strategies to treble the size of our Solar PV & Energy Storage business during the next five years. We are looking forward to working with the team in Pinergy to tap into their expertise, innovation and insights.” 

Solar Electric has designed & installed Solar PV infrastructure in 100’s of homes, commercial businesses, semi states and farms across the country helping these clients to go ‘off grid’ for some or all of their energy needs.

The Directors of Solar Electric, Tom Foley and Robert Goss, will continue to drive the solar business with Enda Gunnell and Peter Bastable joining the board. Both Pinergy and Solar Electric will continue to operate as distinct businesses and this latest investment will have no impact on the day-to-day business operations of the respective companies.

Future of Energy on Eco Eye

We were delighted to part of the discussion on the Future of Energy on RTE’s Eco Eye back in 2016



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